Trends in Japan
“便当”, 或者说盒装午餐，是日本饮食文化的一部分。因为里面摆满了各种美食，色彩诱人，出门在外时，吃 “便当”便是一天中最期待的幸福时刻。
While Japanese food is popular all over the world, only in Japan has tableware been uniquely developed for the food.
Visit any bookstore in Japan, and your attention will be drawn to a certain sight. You will see large piles of magazines bundled with giveaways. The giveaways may be larger than the magazines themselves,so you may wonder what readers are paying for: the magazine or the giveaway.
Jeans were born in the U.S. as work clothes for laborers in the 1870s. Made of thick cloth called "denim," jeans have since become popular globally and are now must-have fashion items. While the U.S. is the birthplace of jeans, did you know that a town in Japan is also famous for producing jeans?
Many Japanese people practice the custom of visiting a Shinto shrine or Buddhist temple and receiving (that is, buying) a good-luck charm called omamori, which is said to protect the holder. Because of this tradition, Japanese people are familiar with good-luck charms.
In Japanese life, there is a culture of enjoying fragrance. Products such as osenko (incense sticks), room fragrances, and fabric softeners are used on various occasions.
Currently in Japan, the "big silhouette" style, in which large-size clothing is worn, is very popular.
The popularity of latest fashion rental services is rising among Japanese women.
The number of women using face packs during their downtime after an evening bath or in their morning skin care routines is increasing. Face packs have become easy to adopt and naturally exist as a beauty custom.
The People of Japan have incorporated trees into their lives using Bonsai, a hobby that can even be called an Art, where magnificent natural landscapes are created in small plant pots.
Traditional Japanese staining technique, Indigo dye, advances merging the old and new, including the use of rich indigo tones for stylish fashion combinations and interior design.
There is an on-going boom in decoration among Japanese women; they enjoy their own 3-D decoration on their smartphone and digital camera with rhinestones and beads that sparkle like jewels, miniature fruits and sweets.
Harajuku district in Tokyo, with abundance of shops and boutiques catering to mixed tastes, continually generates new fashion into the world with the idea of “kawaii” as the keyword.
Cat-themed fashion has become popular among young Japanese women in their teens and twenties. Many young women love not only cat-themed clothes and shoes but also their hair and even their makeup in the style of a cat.
High Tech, Unique & Beautiful In Japan, regular restrooms in public spaces in department stores or restaurants tend to feature high-tech toilets with cleanliness. They also have lavish designs or facilities with music or sweet-smelling fragrances to help visitors relax. Such high-tech, uniquely beautiful Japanese restrooms make you want to visit again.
Yukata is one of traditional garments for summer in Japan. Especially popular among women, yukata with modern and colorful designs have made their appearance in addition to traditional ones in recent years.
“Shikki” (lacquerware), also called “japan”, is Japan’s representative traditional art with thousands of years of history. Wajima lacquerware and other shikki as well as craftsmanship such as makie continue to charm people around the world.
Various hairstyles—curled, braided and piled up—combined with retro-style hair accessories have recently come to the fore among young Japanese women, who are yet again setting new fashion trends.
Young Japanese women are enlivening city streets these days with the flowing contours of the maxi skirt, which they pair with various other contrasting styles.
Wide-brimmed hats were once associated with chicness and social position. Today, young Japanese women have embraced these and other hats as a new, sophisticated fashion style.
With a multitude of appealing styles, shorts matched with legwear have become an essential part of women's wardrobes.
From pop trends to nature to new urban outdoor styles, the layering of a myriad of different clothing by Japanese youth reflects an advanced combination of modern, casual style and comfort that never fails to astound!
Japanese schoolgirls created the boom in loose socks in the 1990s, but recently, a new trend in coordinated fashion has appeared, as women pair socks of various designs with high heels and boots ... maybe the next global chic?
Floral prints, a longtime favorite with Japanese people, are in vogue this summer.
Large-framed glasses are the hottest fashion accessory item among women in their teens and twenties, thanks to the revival of a flashy '80s look. Part disco, glam, and manga, they add a touch of eclectic charm.
This winter, stylish and colorful belly warmers known as haramaki are making their way onto the waists of young Japanese men, bringing this traditional garment to the forefront of fashion.
Traditionally worn for weddings and other formal occasions, the colorful long-sleeved furisode kimono has begun to incorporate the influence of Western-style clothing and has become key to passing on the rich tradition of kimono to the next generation of Japanese young women.
Versatile, sophisticated, and affordable stoles have become a firm fashion favorite with young Japanese men.