Web Japan > Trends in Japan > Fashion&Design > What Face Will You Wear Today? Unique Face Packs


Kabuki kumadori face packs are an opportunity to learn about Japanese culture. They are popular souvenirs. (Courtesy of ISSINDO HONPO Inc.)

Kabuki kumadori face packs provide an opportunity to learn about Japanese culture and are popular souvenirs.
(Courtesy of ISSINDO HONPO Inc.)

For Japanese women in pursuit of beauty, face packs that restore skin moisture are powerful allies in skin care. The number of women using face packs during their downtime after an evening bath or in their morning skin care routines is increasing. Face packs have become easy to adopt and naturally exist as a beauty custom.

The most commonly accepted face packs until now have been "white" and "clear," Essentially, face packs are loaded with beauty extracts that are expected to have skin-whitening and moisture-retaining effects, and so white and clear had been favored because they give the impression of enhanced beauty. This gave rise to the idea that "I also want to enjoy my time when wearing a face pack!" and now unique designs are gaining popularity.

Kabuki is traditional Japanese culture. This face packs are made by taking hints from makeup methods.

Kabuki is a traditional Japanese culture. The face pack is produced by getting ideas from its makeup methods.

New Designs that Make Daily Skin Care Enjoyable

Most popular among these unique designs are face packs designed based on kumadori, the unique cosmetics method of the traditional Japanese art of kabuki. As well as the skin becoming moist and beautiful, sampling the feelings of kabuki actors has also become a major talking point. The designs are based on the faces of the heroes appearing in popular stories actually performed in kabuki. Using them might make you feel closer to kabuki.

In addition to the kabuki face packs, various other face pack designs have also debuted, such as tiger, panda, and other animal face packs, as well as Hello Kitty, Doraemon, and other internationally well-known Japanese characters.

Not only is it fun choosing which face pack to use each day and enjoying your time wearing it, but many say they suddenly realized that they wanted to show someone! Some people even take selfies with their face packs and post them on social media.

Face packs of Doraemon, who is a popular character among both children and adults alike, are also a popular souvenir. (Courtesy of Isshindo Honpo, Inc.) © Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei, and ADK

Face packs of Doraemon, a favorite character among children and adults alike, are also a popular souvenir.
(Courtesy of ISSINDO HONPO Inc.) © Fujiko-Pro, Shogakukan, TV-Asahi, Shin-ei, and ADK

Part of the fun is applying a unique face pack, taking a selfie, and sharing it on social networking sites. (Source: SUN SMILE INC.)

Part of the fun is applying a unique face pack, taking a selfie, and sharing it on social media.
(Source: SUN SMILE INC.)

Introducing Face Packs for Children

Debuting among the new face packs are those for children, which are smaller than the regular size, enabling mothers and daughters to enjoy their face packs together. Differing from adult face packs, these use baby lotion, which is kind to the skin, so rest assured. Mothers and daughters have fun wearing their face packs, playing at kabuki, and transforming themselves into pirates and cartoon characters.

Turning Traditional Arts Into Souvenirs

Face packs from the traditional Japanese art kabuki became popular in an instant as they also let users know about Japanese culture, and have become established as souvenirs for non-Japanese.

Designs overseen by famous kabuki actors are particularly popular, and quite difficult to buy at some times. It is not only their design but also their high-quality beauty ingredients that are highly trusted. Another reason for their popularity among foreign tourists is the excellent material. Japanese face packs, created utilizing technology from Japanese textile manufacturers, easily absorb beauty essences, are not irritating to the skin, and are highly flexible, making them fit snug to the skin and pleasant to wear. These new souvenirs could well be called a tool for communicating Japanese culture.

Page Top