All around the world, retro fashion and items are experiencing a surge of popularity among Generation Z — people born between the mid-1990s and the 2010s. One example of this is the revival of "Y2K fashion" from the 2000s. The bright and glossy clothing, short shirts and skirts, and pop bead accessories that were popular at the time are now back on trend for a second round. The unusual thing about this revival is that it's happening globally all at once. But, for this article, let's focus on Japan—what is it about the retro aesthetic that's striking a chord with young Japanese people?
Young People's Fascination With Retro Culture
