Currently, the popularity of fashion rental services is rising among Japanese women.

Nearly all fashion rental services before now have been for dresses and kimono worn at recitals, or formal fashion worn at weddings and funerals.

Now, in contrast, fashion rental services with their growing numbers of users focus on casual clothes for daily wear. Many places limit the number of items that can be rented at one time, and once all the borrowed items have been returned, you can rent new items as many times as you like.

The rentable items vary according to the company, but there are lineups of items that can be worn casually such as knitwear, skirts, pants, shirts, and shoes. Basically, there are no shipping fees, and cleaning the garments before returning them is unnecessary. There is no time limit for the return, and there are rarely any overdue charges.

The number of people who enjoy coordinating outfits by renting casual wear that previously could only be bought is increasing.

Rent Freely, Return Easily

Broadly speaking, there are two types of service: A type where you can select the items you want to borrow freely, and a type where the service selects items according to previously registered favorites, which are then sent to you.

Services that upon registering deliver special boxes containing items chosen by professional stylists are very popular. You might be worried that despite them being professional stylists, you won't know whether what they deliver will suit you. But rest assured, you register your size, favorite colors, and favorite fashion styles beforehand, and the system then delivers items matching your likes from the second time onwards based on your feedback of the items that were delivered earlier, so there are few failures. Thanks to the items being selected by professional stylists, you can also try out trendy items, and finding your own new style is one of the enjoyments of using these services.

In addition, each service is unique, such as those where you can rent designer handbags, those with a lineup of brands that are popular in Japan where you can buy products that take your fancy, or those where there is no limit to borrowing men's fashions.

So Many Clothing Opportunities!

The increase in the number of people renting fashion is due to the ease of use and the fixed service charges.

If you opt for a fixed monthly fee service, the number of items that can be rented at one time is fixed for most services. If you rent and return three items a week, you can encounter 12 new items of clothing a month. All services utilize information technology, and they can be accessed via their websites and mobile phone apps, and you can order during short breaks such as your lunch break. These services free you from the vexations of having no time to go shopping and the chores of maintenance such as cleaning.

Fashion rentals are a clever new way of looking cool in which you can wear various clothes while keeping expenditure down.