A Summer of Juicy Colors | Fashion | Trends in Japan | Web Japan
From the orange hues of mango and apricot to the yellow-green of kiwi fruit, this year the watchword dominating summer fashion and consumer items is "juicy."

Weathering the Rain in Style | Fashion | Trends in Japan | Web Japan
The colorful rain boots and uniquely shaped umbrellas that have hit the stores recently are enough to make a person look forward to rainy days. Now fashion-conscious Japanese are finding that they can actually enjoy the rainy season.

Sun-Blocking Chic | Fashion | Trends in Japan | Web Japan
For Japanese women, this is the season of worrying about ultraviolet rays. This year the standard arsenal of protective gear that includes parasols, hats, and gloves has been joined by an array of new accessories like "ray sleeves" and arm stoles.

Houndstooth Checks | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

Colorful Casual | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

109 Hits 25 | Fashion | Trends in Japan | Web Japan
Located in the Dogenzaka district of Tokyo's Shibuya Ward, the center of fashion for young women in Japan, Shibuya 109 marks its twenty-fifth anniversary this year.

Ambassador of Beauty | Fashion | Trends in Japan | Web Japan
Legendary designer Hanae Mori held her final fashion show at the Haute Couture Show in Paris in July 2004, bringing an end to a career that has spanned about half a century.

Exclusive to Japan | Fashion | Trends in Japan | Web Japan
Over the past few years, a growing number of European and American cosmetics manufacturers have been introducing lipstick, eye shadow, nail polish, and other beauty-enhancing products in colors exclusively for the Japanese or Asian markets.

Fur-Lined Winter Wardrobes | Fashion | Trends in Japan | Web Japan
Fashion for winter 2004 is dominated by fur coats, fur-trimmed accessories, leopard prints, and boots. Women in different age groups are interpreting these trends in different ways.

Asymmetrical Design | Fashion | Trends in Japan | Web Japan
Asymmetrical design, or clothes in which one side is not the same as the other, is currently one of the more conspicuous trends in Japanese fashion.

Short and Sweet | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

Hats on | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

Short Skirt, Long Boots | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

Business and Economy | Trends in Japan | Web Japan
Trend in Japan Business and Economy Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society S

Try Before You Buy | Business and Economy | Trends in Japan | Web Japan
A new kind of business in which trial products are distributed to consumers is booming. Rather than just handing them out indiscriminately, though, the aim is to target specific consumers and get feedback from them about the products.

Free Photocopying Service Takes Off | Business and Economy | Trends in Japan | Web Japan
Free photocopying facilities funded by corporate advertising printed on the back of the paper are proving a big hit at universities in the Tokyo area. Known as tadakopi ("free copying"), the scheme was set up by Oceanize, a student start-up venture.

An Authentic Taste Of Japan | Business and Economy | Trends in Japan | Web Japan
In the midst of the worldwide boom in Japanese cuisine, the government is planning to establish a certification system for Japanese restaurants overseas, in the hope of properly acquainting people with the delights of traditional Japanese foods.

Waste Not, Want Not | Business and Economy | Trends in Japan | Web Japan
Fruits and vegetables that are rejected for sale because they are irregularly shaped or bruised are often thrown away. Now, however, these otherwise perfectly good foods are being used in purée form under the brand name Nepurée.

Paying Premium | Business and Economy | Trends in Japan | Web Japan
Premium beer is selling well in Japan. When producing this beer, extra attention is paid to the malt used and the brewing process, and the resulting beers are generally priced about 10% to 20% higher than ordinary beers.

Masked Beauty | Business and Economy | Trends in Japan | Web Japan
A beauty sheet mask sold by Lovelabo under the brand name Bihada Ichizoku (meaning Beautiful Skin Family) is now a regular sight in the cosmetics sections of major drugstores and convenience stores. The mask has been recording unprecedented sales since its launch in November 2005.