Weekend Entrepreneurs | Business and Economy | Trends in Japan | Web Japan
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Underground Urban Farm | Lifestyle | Trends in Japan | Web Japan
An underground rice and vegetable field has been planted beneath an office building in Tokyo's Otemachi business district.

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Time to Retire | Business and Economy | Trends in Japan | Web Japan
Now that the postwar generation of "baby boomers" is about to hit retirement age, a slew of products and services have emerged to cater to this relatively affluent and leisure-loving group of consumers.

Turning Point | Business and Economy | Trends in Japan | Web Japan
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Healthy Holidays | Business and Economy | Trends in Japan | Web Japan
In a further reflection of consumers' growing inclination to choose products that are good for their health, travel packages that combine medical checkups or treatment with fun and relaxing activities are enjoying a steady growth in popularity.

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Geek Spending Power | Business and Economy | Trends in Japan | Web Japan
When the otaku, a uniquely Japanese style of geeks, first emerged in the early 1980s, they were generally seen as social misfits who spent long hours collecting and reading manga (comic books) and watching anime (animated films). Yet over the years, the otaku gradually took on a more visible profile. Today, some analysts believe they could actually be an important driver of Japan's economic growth.

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Business and Economy | Trends in Japan | Web Japan
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Manufacturing Success | Business and Economy | Trends in Japan | Web Japan
The lean economic times of the 1990s caused many of Japan's biggest manufacturers to downsize and move their production bases overseas. Yet now that the gloom has lifted, it is clear that many Japanese manufacturers have not only survived the lean years but have emerged stronger and more profitable than ever.

Back in the Black | Business and Economy | Trends in Japan | Web Japan
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Leisurely Lunches | Business and Economy | Trends in Japan | Web Japan
Neo Yatai Mura, or "villages of neo food stalls," consist of clusters of around a half dozen colorfully decorated food stalls parked in open spaces in office districts, where lunch-goers can relax in alfresco surroundings.