A New Fountain of Youth | Fashion | Trends in Japan | Web Japan
Used as anti-aging ingredients in various health and beauty products, coenzymes - and one in particular, known as Coenzyme Q10 - are fueling brisk sales of products from health foods to cosmetics.

Asymmetrical Design | Fashion | Trends in Japan | Web Japan
Asymmetrical design, or clothes in which one side is not the same as the other, is currently one of the more conspicuous trends in Japanese fashion.

Cosmetics Made from Food | Fashion | Trends in Japan | Web Japan
Asymmetrical design, or clothes in which one side is not the same as the other, is currently one of the more conspicuous trends in Japanese fashion.

Short and Sweet | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

Hats on | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

Short Skirt, Long Boots | Fashion | Trends in Japan | Web Japan
Trend in Japan Web Japan Fashion Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Spor

Business and Economy | Trends in Japan | Web Japan
Trend in Japan Business and Economy Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society S

Try Before You Buy | Business and Economy | Trends in Japan | Web Japan
A new kind of business in which trial products are distributed to consumers is booming. Rather than just handing them out indiscriminately, though, the aim is to target specific consumers and get feedback from them about the products.

Free Photocopying Service Takes Off | Business and Economy | Trends in Japan | Web Japan
Free photocopying facilities funded by corporate advertising printed on the back of the paper are proving a big hit at universities in the Tokyo area. Known as tadakopi ("free copying"), the scheme was set up by Oceanize, a student start-up venture.

An Authentic Taste Of Japan | Business and Economy | Trends in Japan | Web Japan
In the midst of the worldwide boom in Japanese cuisine, the government is planning to establish a certification system for Japanese restaurants overseas, in the hope of properly acquainting people with the delights of traditional Japanese foods.

Waste Not, Want Not | Business and Economy | Trends in Japan | Web Japan
Fruits and vegetables that are rejected for sale because they are irregularly shaped or bruised are often thrown away. Now, however, these otherwise perfectly good foods are being used in purée form under the brand name Nepurée.

Paying Premium | Business and Economy | Trends in Japan | Web Japan
Premium beer is selling well in Japan. When producing this beer, extra attention is paid to the malt used and the brewing process, and the resulting beers are generally priced about 10% to 20% higher than ordinary beers.

Masked Beauty | Business and Economy | Trends in Japan | Web Japan
A beauty sheet mask sold by Lovelabo under the brand name Bihada Ichizoku (meaning Beautiful Skin Family) is now a regular sight in the cosmetics sections of major drugstores and convenience stores. The mask has been recording unprecedented sales since its launch in November 2005.

Egg-Vertising | Business and Economy | Trends in Japan | Web Japan
Eggs are being used as the latest innovative advertising medium. In February 2007 Japan got its first egg-based advertisement, with Nissin Food Products, the company that invented instant noodles, becoming the country's first "ovular advertiser."

Books as Billboards | Business and Economy | Trends in Japan | Web Japan
One of the hottest trends in Japan right now is book jackets. Made of high-quality paper and sporting elaborate and colorful designs, many of them bear corporate logos and brand images.

Brewing up Business | Business and Economy | Trends in Japan | Web Japan
Now is a great time to be a sake exporter. Interest in Japanese food overseas is one of the factors fueling sake's popularity, and in the United States - the largest export market - sake can now be ordered not just in Japanese restaurants but also in establishments serving French cuisine.

Listen and Learn | Business and Economy | Trends in Japan | Web Japan
Foreign-language dictionaries, whether paper or electronic, have long been seen and not heard. But that is changing quickly with the growing popularity of a slew of advanced "talking" electronic dictionaries.

Coinless Lockers | Business and Economy | Trends in Japan | Web Japan
New types of coin lockers are appearing in train stations around the country. Some can be paid for by a swipe of an electronic money card or cellular phone, and others have enough space to store big suitcases.

Next-Generation Bathrooms | Business and Economy | Trends in Japan | Web Japan
Toilet manufacturers are battling to provide consumers with toilets that are more comfortable and easy to use. Recent developments in this market include environmentally friendly units that use less water and electricity than other models.

Harnessing the Rising Sun | Business and Economy | Trends in Japan | Web Japan
In a time of high oil prices and growing concern over environmental problems, the number of Japanese homes equipped with solar power systems is on the rise.