Living Longer | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Small-Town Noodle Makes Good | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Home Is Where the Art Is | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Rise of the Rent-A-Cycle | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Touring Tokyo | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Does Japan's Water Taste Good? | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Taking Every Precaution | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Central Tokyo Reborn | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Beating Stress with Meditation | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

In the Zone | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

"I Want To Be a Craftsman" | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Building Momentum Toward TICAD III | Lifestyle | Trends in Japan | Web Japan
Trend in Japan Web Japan Lifestyle Select Archives -- 01-03 Feature Business Science Society Sports Fashion -- 99-01 Business Science Society Sports Fashion Arts -- 97-99 Business Science Society Sp

Try Before You Buy | Business and Economy | Trends in Japan | Web Japan
A new kind of business in which trial products are distributed to consumers is booming. Rather than just handing them out indiscriminately, though, the aim is to target specific consumers and get feedback from them about the products.

Free Photocopying Service Takes Off | Business and Economy | Trends in Japan | Web Japan
Free photocopying facilities funded by corporate advertising printed on the back of the paper are proving a big hit at universities in the Tokyo area. Known as tadakopi ("free copying"), the scheme was set up by Oceanize, a student start-up venture.

An Authentic Taste Of Japan | Business and Economy | Trends in Japan | Web Japan
In the midst of the worldwide boom in Japanese cuisine, the government is planning to establish a certification system for Japanese restaurants overseas, in the hope of properly acquainting people with the delights of traditional Japanese foods.

Waste Not, Want Not | Business and Economy | Trends in Japan | Web Japan
Fruits and vegetables that are rejected for sale because they are irregularly shaped or bruised are often thrown away. Now, however, these otherwise perfectly good foods are being used in purée form under the brand name Nepurée.

Paying Premium | Business and Economy | Trends in Japan | Web Japan
Premium beer is selling well in Japan. When producing this beer, extra attention is paid to the malt used and the brewing process, and the resulting beers are generally priced about 10% to 20% higher than ordinary beers.

Egg-Vertising | Business and Economy | Trends in Japan | Web Japan
Eggs are being used as the latest innovative advertising medium. In February 2007 Japan got its first egg-based advertisement, with Nissin Food Products, the company that invented instant noodles, becoming the country's first "ovular advertiser."

Books as Billboards | Business and Economy | Trends in Japan | Web Japan
One of the hottest trends in Japan right now is book jackets. Made of high-quality paper and sporting elaborate and colorful designs, many of them bear corporate logos and brand images.

Brewing up Business | Business and Economy | Trends in Japan | Web Japan
Now is a great time to be a sake exporter. Interest in Japanese food overseas is one of the factors fueling sake's popularity, and in the United States - the largest export market - sake can now be ordered not just in Japanese restaurants but also in establishments serving French cuisine.