Lifestyle | Trends in Japan

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Winter Life in Japan

Ways to Endure the Winter Cold
From ancient times, many areas of Japan have experienced long, cold winters— climactic conditions that have inspired a whole array of innovative countermeasures to help fight off the incessant chill of the season.

Gentle Yet Effective

Japanese-style Cold Remedies
Colds have plagued humankind since time immemorial, and every culture has produced it own traditional remedies. In Japan, people rely on various concoctions of vegetables and herbs—and even sake—to relieve troublesome cold symptoms.

Yokocho

Japan's small, urban side-street pubs and bars are experiencing a new boom, as young people are flocking to them for camaraderie, conversation and relaxation.

Japanese Fermented Foods

Used from ancient times in Japan, fermented foods provide an abundance of benefits, and it is not just their health and preservation attributes—they have become a core aspect of the subtlety, savoriness and depth of Japanese cuisine.

Green Tea

Around the world, Japanese green tea has been acclaimed as one of the healthiest drinks available, but few people know much about its ancient origins, varieties and popularity throughout present-day Japan.

Making the Summer Even Hotter!

Festivals abound throughout Japan in the summertime, wherever you go. But why even bother to travel outside the metropolis, since there are festivals galore right in Tokyo?

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Japanese Modern Service Areas

No longer simply places for a quick break, Service Areas have undergone a complete transformation into innovative multipurpose facilities.

Prepared for Disaster

From a hand-powered radio to a foldable helmet, innovation in response to natural disasters allow people in Japan to cope with earthquakes and other crises, minimize damage and help others.

Head and Shoulders above the Rest of the World

Japanese hair salons today offer the most advanced techniques and the highest levels of service to be found anywhere in the world.

In Hot Water

Bathing has always been an important part of Japanese culture. In recent years, high-tech innovations have turned the Japanese bathroom into a showcase for Japan’s unparalleled levels of comfort and convenience.

Japan’s Super Stationery

Revolutionary new Japanese stationery appliances have dramatically boosted the efficiency of routine office tasks. New products embodying Japan’s distinctive traditions of innovative craftsmanship have captured the imaginations of people around the world.

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