NIPPONIA No. 40, 2007
Special Feature
The Cute World of Kawaii
Cover photo: The new Hello Kitty has rabbit-like ears. Kitty has been one of Japan's most famous (and perhaps cutest) characters for many years.
Collaboration: Sanrio Co., Ltd.; photo by Kawada Masahiro.
Special Feature
The Cute World of Kawaii
- Kawaii — How Deep Is the Meaning?
- Fashion Goes Kawaii
- Charming Kawaii Styles Through the Ages
- Kawaii Creativity
- Having Fun with Storybook Fantasies
Living in Japan Joel Dechant
English-speaking Tour Guide in a Historic Hot Spring District
Bon Appetit! Japanese Culture in the Kitchen Otani Hiromi
Dora-yaki Japanese-style Pancakes with a Sweet Adzuki Bean Filling
Japan Travelogue Omi Hachiman
Old Merchants' Homes Near a Water Wilderness
For girls, photo stickers are fun to trade with friends, stick on notebooks and decorate stuff. On city streets, photo machines called "Print Club" (purikura for short) take your picture and, in no time at all, give you a key to the cool world. No processing required on your part.
NIPPONIA endorses the Visit Japan Campaign.
(c) Heibonsha Ltd. 2007 Printed in Japan. All rights reserved.
Note: NIPPONIA follows the custom of placing Japanese family names before given names.