A children's fashion magazine popular in Japan: The cover features a popular reader–cum-model (March 2013 issue of nicola)
Japan has some surprisingly stylish elementary and junior high school children. They model in fashion magazines for preteen and teenage kids and are admired by the girls of their age. Girls read these magazines to keep up to date on fashion and stylish accessories.
Waiting for Next Issue
Children's fashion magazines in Japan cover the latest fashion trends for kids. They tend to be around 130 pages long and are full of photographs. Japanese magazines often come with supplements and children in particular tend to choose a magazine according to the supplement that comes with it. Children's fashion magazines also include free giveaways, such as lip gloss or pouches and bags in brands popular with elementary and junior high school students. Girls cannot wait until the next issue comes out.
Fashion magazines come with free supplements and giveaways that attract the attention of girl readers. This issue comes with a supplement on Valentine's Day chocolates and a hand mirror so you can check your appearance while out and about. (March 2013 issue of nicola) |
A free supplement and a giveaway bag in a brand popular with girls (February 2013 issue of nicola) |
From Fashion to Beauty, Horoscopes, Dating Advice
Flick through these magazines and you will see female models the same age as the target readership, striking confident poses in the latest fashion with carefully styled hair and makeup.
Feature on stylish brands for spring wear (March 2013 issue of nicola)
Rather than using simple photographs, the magazines often design articles to look like a cartoon story of a girl with fashion to match. A typical example would be a school romance story. To keep the readers interested, the theme is paired with creative designs, like speech bubbles inserted onto the models' photographs in true cartoon style. Readers can enjoy the story, while also getting up-to-date on coordinated outfits, clever ways to mix and match, and stylish wear for every occasion.
As well as fashion, the magazines feature a variety of articles on skincare or hairstyles, entertainment, horoscopes, and even advice columns on personal relationships. These columns make the magazines a must-read for girls.
Feature on fun accessories for spring. The titles styled like handwriting give a friendly feel. (March 2013 issue of nicola) |
Hairstyles are important for a fashionable look. This spread gives readers ideas for various different styles and hair ribbon accessories. (March 2013 issue of nicola) |