Web Japan > Trends in Japan
Local governments and other organizations are increasingly turning to mascot characters to boost regional development. Certain of these beloved yuru kyara (literally "loose characters") are even transcending their home regions to become popular nationwide.
Masks have a variety of benefits: They help prevent colds and flu from spreading between individuals, and they also keep out airborne pollen. While many masks remain simple affairs of layered gauze, newer, hi-tech types are appearing, some of which are even capable of neutralizing viruses.
Nikko is one of the most popular tourist destinations in Japan. It is famed above all for its historic temples and shrines, but the surrounding area also offers hot springs, scenic lakes, and even theme parks.
Researchers at the University of Tokyo are integrating information technology and robotics to develop robots that can perform household chores. Their work on the Information and Robot Technology Research Initiative, or IRT, has already resulted in public demonstrations by some housekeeping robots.
In the coldest months of the year, warm outerwear is a must. This year, lightweight, heat-retaining synthetic and down jackets are a popular choice. Capes, ponchos, and other items that provide warmth while adding style to the wearer's neck and shoulders are also in fashion.
