| Notes | |
| 1 | Ebi-chan: Fashion model Ebihara Yuri. |
| 2 | Takamisakari: Popular sumo wrestler. |
| 3 | Ungirls: Comedy team of two lanky men noted for jerky movements sometimes described as kimokawaii. (see note 6) |
| 4 | Boso-zoku: Hoodlum gangs traveling on public roads in illegally souped-up motorcycles or cars, while ignoring traffic regulations. The majority of members are in their late teens. |
| 5 | Erokawaii: Both erotic and cute. The singer Koda Kumi is considered a good example. |
| 6 | Kimokawaii: An abbreviation of kimochi warui kedo, kawaii, which means "weird but cute." Kimochi warui is the complete opposite of kawaii, but if something weird is liked it can be grouped among the kawaii. |
| 7 | Otaku (geeks) |
| 8 | Morning Musume: Currently Japan's most idolized all-girl pop group. Members are in their teens, and are regularly replaced with new faces. |
| 9 | Moe~ |
| 10 | A beautiful country, Japan: When he assumed office, Prime Minister Abe Shinzo described his vision of Japan: Firstly, "a beautiful country, Japan" is a country that values culture, tradition, history, and nature. Secondly, "a beautiful country, Japan" is a country underpinned by free society, that respects discipline, and has dignity. Thirdly, "a beautiful country, Japan" is a country that continues to possess the vitality to grow toward the fufure. And fourthly, "a beautiful country, Japan" is a country that is trusted, respected, and loved in the world, and which demonstrates leadership. |