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NIPPONIA No.19 December 15, 2001
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Special Feature*
Convenience Stores Are Changing Lifestyles in Japan
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There are almost 60 convenience store chains in Japan. Each store has an imaginative sign that identifies the chain it belongs to and catches the eye. (Photos by Kono Toshihiko)
If you come across a brightly lit store late at night in one of Japan's shopping or residential districts, it's probably a convenience store. First seen in the United States, convenience stores evolved in new ways in Japan, developing advanced business techniques and innovative services. Many are open day and night. They are changing consumer habits, and always coming up with new ideas to meet the needs of today's lifestyles.
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