SHOWCASING JAPANESE POP CULTURE
Japan International Contents Festival Set to Open
(August 31, 2007)
The Japan International Contents Festival (CoFesta) was conceived to introduce Japanese content to the world. It features a wide range of genres all in one festival, including video games, anime, and manga. CoFesta, organized by industry-related groups led by the Ministry of Economy, Trade, and Industry, will be held in Tokyo and elsewhere from September 19 to October 28. The festival consolidates a number of annual fall events into one festival to promote growth in Japan's content industries through public and private sector cooperation.
What is CoFesta?
Before this year's introduction of CoFesta, the various content industries in Japan all held separate international events. This year, a cross-section of Japanese content industries have linked up to publicize Japan's content-related products by conveying their appeal and talent to the world. CoFesta will call worldwide attention to content created in Japan.
CoFesta aims to showcase the wealth of content created in Japan to a worldwide audience. The festival facilitates international business networking and collaboration as an Asia-centered forum for exchanges of global content and people in the industry. CoFesta's watchword is "linkage," with the goal being to foster ties between various fields to yield new concepts and markets.
A Lineup of High Profile Events
The Japan Animation Contents Meeting 2007 (October 4 to 7), is a new event that will be held in Akihabara. It aims to inspire new projects and business models using anime characters and stories.
CoFesta's full schedule of events, together with the industry partnerships and synergy they generate, will serve to further raise the profile of Japanese-developed content around the world.
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