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DVDS SELLING FAST:
Both Disks and Players Proving Popular
July 5, 2000
The Attraction of DVDs
The main appeal of DVDs is the sharp images and high-fidelity sound they offer. The film Titanic viewed on DVD is indistinguishable in quality from the movie-theater version.
Regular shipments of DVD players to the Japanese market began in November 1996. By mid-1999, reasonably priced DVD players costing 30,000 yen to 40,000 yen (286 to 381 U.S. dollars at 105 yen to the dollar) had become available, paving the way for the spread of DVDs. Then, on March 4, 2000, the PlayStation 2 game console was released with a built-in DVD player. The inclusion of DVD features in this hugely popular console gave an additional boost to the popularity of DVDs.
This year, many stores that carry DVD players are seeing year-on-year growth of 50% to 200% each month in the number of machines sold. In 1999, the number of DVD players sold was 390,000; electronics industry sources predict that sales will reach 800,000 units in 2000.
Hollywood on DVD
Other companies have also produced and released DVD recordings of blockbuster American films, such as Titanic, The Bridges of Madison County, and Top Gun. According to a spokesperson for one such company, "The size of the DVD recording market was about 30 billion yen [286 million dollars] in 1999, but in 2000 it is sure to expand to 100 billion yen [952 million dollars]."
Copyright (c) 2000 Japan Information Network. Edited by Japan Echo Inc. based on domestic Japanese news sources. Articles presented here are offered for reference purposes and do not necessarily represent the policy or views of the Japanese Government.