Shibuya is Tokyo’s street fashion center and is always crowded with teenagers and young people. Numerous fashion trends and items have originated in Shibuya. In the 1980s, Shibukaji (Shibuya casual fashion, such as jeans with white shirts) was born. After that, the loose socks worn by high school girls and  the deep-tanned look of gangurogyaru became representative of Shibuya fashion. Shibuya is especially famous for the trends associated with gyaru (gals).

Shibuya 109, a popular fashion complex, is the symbol of Shibuya. In 2004, Shibuya 109 marked its twenty-fifth anniversary. This building contains various trendy clothing outlets and has succeeded by targeting teenagers and young women. It is the hub of the gyaru fashion world.