MEN GET A MAKEOVER
New Products and Services Focus on the XY Factor
(January 30, 2008)
If you think that spas, jewelry, and nail and beauty salons only appeal to women, think again: This stereotype has long been a thing of the past. Recently, an array of new products and services that cater to men wishing to improve their appearance have been springing up and gaining popularity, leaving little doubt that the number of men who take pleasure in looking their best is on the rise.
Nail and Brow Care at Specialty Salons
Another popular choice among fashion-conscious guys is salons that specialize in eyebrow care, where beauticians pluck and shape brows to the customer's satisfaction and finish up the job with a special gel. These kinds of services for men are on the rise, with some clients apparently making use of them before important business meetings. Although prices are far from cheap, booking a reservation at any one of these establishments is extremely difficult.
Once used only by women, male versions of ultrasonic facial massagers have also appeared on the market. These machines have heads that vibrate one million times per second; apply one to your cheeks and ultrasonic waves firm and tighten facial lines. New and improved men's-strength pore cleansers that remove trapped oil are also available; both of these products target men in their twenties and thirties. The growing lineup of men's grooming products also includes facial hair clippers, ear- and nose-hair trimmers, and shavers that remove unwanted eyebrow and leg hair.
Sales of men's cosmetics and face wash foams, lotions, and creams have shown double-digit growth from the previous year, while male girdles and UV-blocking parasols for men have also become hit products.
Diamonds: A Boy's Best Friend?
Men, it seems, are the new target for suppliers of fashion products and services keen to increase their sales.
Copyright (C)2008 Web Japan. Edited by Japan Echo Inc. based on domestic Japanese news sources. Articles presented here are offered for reference purposes and do not necessarily represent the policy or views of the Japanese Government.