GOODBYE BLACK, HELLO GRAY
Color Shift Is a Sign of the Casual Look's Departure
(January 22, 2007)
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Until recently, black and white have reigned supreme as the base fashion colors, and a casual look has ruled the day. But now the popularity of gray is on the rise, and the list of fashion essentials is topped by feminine items, such as long knit cardigans, dresses with cinched waists and flared hemlines, and traditional pleated skirts.
Base Color Trends In the 1970s, the base color was blue, exemplified by the jeans that formed the cornerstone of the hippie and unisex fads. Then in the 1980s, when the quirky, avant-garde "Design & Character" fashions created by Kawakubo Rei of Comme des Garçons and Yamamoto Yohji had their heyday, black from head to toe was all the rage. Since the 1990s, casual fashion has reigned, and changes in the dominant base color have occurred at an accelerated pace. For a time, preferences leaned toward either a black-and-white monotone scheme or beige, brown, and other naturals. Later, a jeans revival made blue the main base color once again, but only until the military look ushered in a vogue for earth tones. Generally speaking, certain fashion trends go with certain base colors. When casual fashions are popular, blue is in. Strong fashion statements tend to be written in black; a preference for warmer, gentler tones is accompanied by a shift to browns and beiges; and pure or tidy looks tend to show up in white. Signal of the Casual Look's Departure Every new fashion trend reshuffles the deck of base colors. The popularity of gray is a sign of the casual look's departure. |
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