Who's the Loser? | Lifestyle | Trends in Japan | Web Japan
It was once rare for women to remain single and childless into their thirties, and those that did were often viewed with suspicion. But now that Japanese women are choosing from a much greater variety of lifestyles, a book of essays by popular columnist Sakai Junko that trumpets the advantages of the single life is flying off the shelves.

Lifestyle 1997-1998 | Archives | Trends in Japan | Web Japan
Trends in Japan Archives Airing out the Halls of Learning Look Who's in the Kitchen Jumbled Gender Old Tanaka Had a Farm Watch What You Eat How Is Life in the Big City? Viagra Fever A Sporting Chance

Lifestyle 1999-2000 | Archives | Trends in Japan | Web Japan
Trends in Japan Archives Mori Launches Second Cabinet Travel Broadens Your Horizons Come Study in Japan! The Death of Diesel? Fast, Cheap, and Suddenly Chic Garbage Shortage? An Old Drink Repackaged

Lifestyle 2005-2006 | Archives | Trends in Japan | Web Japan
Trends in Japan Archives Delectably White Middle-Aged and Looking Good Vinegar Vitality Creative Juices Shopping by Phone Takes Off Spare Some Change? Working the Soil Tofu With a Twist Enough to Mak

Lifestyle 2007-2008 | Archives | Trends in Japan | Web Japan
Trends in Japan Archives Defining The Modern Age Help For Morning Snoozers Men Get A Makeover No Ordinary Rice Cooker Earthquake Early-Warning System Cats And Dogs Join the Family It's a Wrap! Edible

Lifestyle 2003-2004 | Archives | Trends in Japan | Web Japan
Trends in Japan Archives Celebrating International Cooperation Tourists Flock to Tsukiji A New World Heritage Site Who's the Loser? What Places Would You Recommend to Foreign Tourists? The Return of

Lifestyle 2001-2002 | Archives | Trends in Japan | Web Japan
Trends in Japan Archives Be Prepared Last but Not Least Attitudes on Aging Sea of Japan Koizumi Reshuffles Cabinet Give Blood and Enjoy Keeping Food Safe Summer Fun Can't Live Without Mayonnaise Keep

A Nation Of Longevity | Lifestyle | Trends in Japan | Web Japan
Japan boasts the world's longest average lifespan, and as of July 2007 it is also home to the oldest person in the world. Minagawa Yone, who lives in Fukuoka Prefecture, was born on January 4, 1893, making her 114 years old. The oldest man in the world, meanwhile, is Miyazaki Prefecture's 111-year old Tanabe Tomoji.

Edible Gold | Lifestyle | Trends in Japan | Web Japan
Tiny letters float on your cup of coffee, reading "Happy Birthday." Bright and shiny, they almost seem to be made of gold. In fact, they are! A new form of ultra-fine pure gold that floats on drinks is now being used to enliven refreshments at parties and other events.

Cats And Dogs Join the Family | Lifestyle | Trends in Japan | Web Japan
The range of services catering to pets has grown dramatically in recent years. Clothes for animals have been around for quite some time, but did you know that dogs can now relieve their stress with pet aromatherapy or a session in an oxygen capsule?

Help For Morning Snoozers | Lifestyle | Trends in Japan | Web Japan
For those for whom waking up is a daily battle, there is a solution. Several alarm clocks are now available that can not only wake you up but even put a smile on your face.

Daddies On Leave | Lifestyle | Trends in Japan | Web Japan
A growing number of companies are introducing paid child-care leave systems in the aim of getting their male employees to play a more active role at home.

The Bank Of Life | Lifestyle | Trends in Japan | Web Japan
In December 2006 toy manufacturer Tomy Co. came out with a piggy bank that combines saving money with the fun of a game. As users put coins into the Jinsei Ginko, meaning "bank of life," the life of a fictional character unfolds before their eyes.

99-00 | Lifestyle & Society | Memory Lane | Trends in Japan | Web Japan
This section covers a wide variety of fields in which Japanese innovations have often spread to other countries, such as work, food, architecture, and international cooperation.

01-02 | Lifestyle & Society | Memory Lane | Trends in Japan | Web Japan
This section covers a wide variety of fields in which Japanese innovations have often spread to other countries, such as work, food, architecture, and international cooperation.

05-07 | Lifestyle & Society | Memory Lane | Trends in Japan | Web Japan
This section covers a wide variety of fields in which Japanese innovations have often spread to other countries, such as work, food, architecture, and international cooperation.

97-98 | Lifestyle & Society | Memory Lane | Trends in Japan | Web Japan
This section covers a wide variety of fields in which Japanese innovations have often spread to other countries, such as work, food, architecture, and international cooperation.

97-98 | Lifestyle & Society | Memory Lane | Trends in Japan | Web Japan
This section covers a wide variety of fields in which Japanese innovations have often spread to other countries, such as work, food, architecture, and international cooperation.

Lifestyle | Trends in Japan | Web Japan
This section covers the latest developments in a wide variety of fields and products in which Japanese innovations often spread to other countries, such as food, leisure, and communication.

Masked Masses | Lifestyle | Trends in Japan | Web Japan
Close A hay fever mask. ©Unicharm Superdimensional Masks