Paying Premium | Business and Economy | Trends in Japan | Web Japan
Premium beer is selling well in Japan. When producing this beer, extra attention is paid to the malt used and the brewing process, and the resulting beers are generally priced about 10% to 20% higher than ordinary beers.

Masked Beauty | Business and Economy | Trends in Japan | Web Japan
A beauty sheet mask sold by Lovelabo under the brand name Bihada Ichizoku (meaning Beautiful Skin Family) is now a regular sight in the cosmetics sections of major drugstores and convenience stores. The mask has been recording unprecedented sales since its launch in November 2005.

Egg-Vertising | Business and Economy | Trends in Japan | Web Japan
Eggs are being used as the latest innovative advertising medium. In February 2007 Japan got its first egg-based advertisement, with Nissin Food Products, the company that invented instant noodles, becoming the country's first "ovular advertiser."

Books as Billboards | Business and Economy | Trends in Japan | Web Japan
One of the hottest trends in Japan right now is book jackets. Made of high-quality paper and sporting elaborate and colorful designs, many of them bear corporate logos and brand images.

Brewing up Business | Business and Economy | Trends in Japan | Web Japan
Now is a great time to be a sake exporter. Interest in Japanese food overseas is one of the factors fueling sake's popularity, and in the United States - the largest export market - sake can now be ordered not just in Japanese restaurants but also in establishments serving French cuisine.

Listen and Learn | Business and Economy | Trends in Japan | Web Japan
Foreign-language dictionaries, whether paper or electronic, have long been seen and not heard. But that is changing quickly with the growing popularity of a slew of advanced "talking" electronic dictionaries.

Next-Generation Bathrooms | Business and Economy | Trends in Japan | Web Japan
Toilet manufacturers are battling to provide consumers with toilets that are more comfortable and easy to use. Recent developments in this market include environmentally friendly units that use less water and electricity than other models.

Harnessing the Rising Sun | Business and Economy | Trends in Japan | Web Japan
In a time of high oil prices and growing concern over environmental problems, the number of Japanese homes equipped with solar power systems is on the rise.

Barcode Art | Business and Economy | Trends in Japan | Web Japan
Up to now, barcodes have been nothing more than a dull collection of black and white stripes of differing thickness, but that is all about to change. A Japanese company making these codes that are printed on almost every product sold in stores nowadays into fun, innovative advertisements.

Reading On The Move | Business and Economy | Trends in Japan | Web Japan
A growing number of people are reading novels and other books on their mobile phones and computers. Easy to access and a cinch to carry around, these electronic books are convenient and, thanks to plans offering unlimited data transmissions at a fixed rate, reasonably priced as well.

Ultra-Luxury Hotels | Business and Economy | Trends in Japan | Web Japan
Foreign-owned "ultra-luxury hotels," with rates 20%–50% higher than most of their Japanese competitors, continue to open in downtown Tokyo.

Something For Nothing | Business and Economy | Trends in Japan | Web Japan
Free newspapers and magazines have rapidly evolved into one of the most exciting subsectors of the publishing industry, with the annual circulation of free publications currently standing at more than 200 million.

Fostering the Will to Work | Business and Economy | Trends in Japan | Web Japan
Major publishing companies have released a succession of titles aimed at teaching children about the meaning and value of employment.

Ever More Convenient | Business and Economy | Trends in Japan | Web Japan
Convenience stores no longer just sell food and everyday items but offer an amazing variety of goods and services. Many chains have recently launched specialist outlets targeted at specific groups of customers in an effort to stay ahead of the pack.

A Haven of Snow and Hot Springs | Business and Economy | Trends in Japan | Web Japan
The number of overseas travelers who visit Hokkaido during the winter months, particularly from Australia and Asia, has begun to soar. These visitors are drawn to Japan's northernmost island by two main attractions: snow and hot springs.

Wind Power Takes Off | Business and Economy | Trends in Japan | Web Japan
Communities and industries in Japan are increasingly looking to wind power to help out with their energy needs. Several cities and towns in Japan have been building "citizens' windmills."

Fast-Food Exports | Business and Economy | Trends in Japan | Web Japan
Yoshinoya, a Japanese chain of fast-food restaurants, is quickly becoming a household name in China's capital city. As of the end of August 2005, the company had 67 restaurants in Beijing. Yoshinoya is one of several Japanese restaurant chains making serious inroads throughout Asia.

The Final Frontier | Business and Economy | Trends in Japan | Web Japan
The business of space travel and technology has long been in the hands of a small number of large corporations. Yet in recent years, a growing number of small and medium-sized companies have entered the industry.

All Part of the Service | Business and Economy | Trends in Japan | Web Japan
A growing number of taxi operators in provincial areas of Japan have introduced innovative services to attract passengers.

The Changing Face of the Japanese Office | Business and Economy | Trends in Japan | Web Japan
More and more businesses, particularly in the information technology sector, have been transforming their offices by eliminating fixed seating arrangements and allowing their employees to work from outside the company.