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Geek Spending Power | Business and Economy | Trends in Japan | Web Japan
When the otaku, a uniquely Japanese style of geeks, first emerged in the early 1980s, they were generally seen as social misfits who spent long hours collecting and reading manga (comic books) and watching anime (animated films). Yet over the years, the otaku gradually took on a more visible profile. Today, some analysts believe they could actually be an important driver of Japan's economic growth.

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Trends in Japan Leaflet PDF Download | Trends in Japan | Web Japan
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Link Us | Trends in Japan | Web Japan
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Trends in Japan | Web Japan Egg-Vertising Masked Beauty Paying Premium Waste Not, Want Not An Authentic Taste Of Japan Free Photocopying Service Takes Off Try Before You Buy This site uses JavaScrip

Trends in Japan
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Coinless Lockers | Business and Economy | Trends in Japan | Web Japan
New types of coin lockers are appearing in train stations around the country. Some can be paid for by a swipe of an electronic money card or cellular phone, and others have enough space to store big suitcases.

Keiretsu Comeback | Business and Economy | Trends in Japan | Web Japan
Keiretsu (corporate conglomerates) have been condemned by European and American auto makers for their opaque business practices and high costs but today keiretsu are being reevaluated as a way to achieve business success.

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Try Before You Buy | Business and Economy | Trends in Japan | Web Japan
A new kind of business in which trial products are distributed to consumers is booming. Rather than just handing them out indiscriminately, though, the aim is to target specific consumers and get feedback from them about the products.

Free Photocopying Service Takes Off | Business and Economy | Trends in Japan | Web Japan
Free photocopying facilities funded by corporate advertising printed on the back of the paper are proving a big hit at universities in the Tokyo area. Known as tadakopi ("free copying"), the scheme was set up by Oceanize, a student start-up venture.

An Authentic Taste Of Japan | Business and Economy | Trends in Japan | Web Japan
In the midst of the worldwide boom in Japanese cuisine, the government is planning to establish a certification system for Japanese restaurants overseas, in the hope of properly acquainting people with the delights of traditional Japanese foods.

Waste Not, Want Not | Business and Economy | Trends in Japan | Web Japan
Fruits and vegetables that are rejected for sale because they are irregularly shaped or bruised are often thrown away. Now, however, these otherwise perfectly good foods are being used in purée form under the brand name Nepurée.

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