The New Face of Ginza | Fashion | Trends in Japan | Web Japan
In Tokyo's Ginza district more and more foreign luxury brands are opening up large outlets along the heavily trafficked avenues.

Spring Skirts | Fashion | Trends in Japan | Web Japan
Delicate, feminine skirts suggestive of spring are already appearing ahead of the full arrival of the season, perhaps due to the unusually mild winter Japan has experienced.

A Winter's Yarn | Fashion | Trends in Japan | Web Japan
Now that the cold weather has really set in, knitted clothes, warming to look at as well as to wear, can be seen on the streets of Tokyo in large number and great variety.

White is the New Black | Fashion | Trends in Japan | Web Japan
White garments currently abound at boutiques and women's apparel departments. White blouses and dresses with frills and lace, full skirts, and other clothes with a feminine touch are particularly popular.

Thrilled with Frills | Fashion | Trends in Japan | Web Japan
The fresh breezes of early summer have brought with them a vogue for feminine styles. As part of this trend, clothes embellished with lace have become popular.

Bright Young Things | Fashion | Trends in Japan | Web Japan
A family of brands known for their cute, trendy children's clothes has captured the hearts of many Japanese girls. The brands are the products of Narumiya International and are not limited to clothes, but include stationery, accessories, and cosmetics designed for youngsters. This wide range of products has attracted the attention of legions of girls.

Jeans from Japan | Fashion | Trends in Japan | Web Japan
A high-end Japanese jeans brand with a vintage sensibility is building a fan base among discriminating denim wearers all over the world. Evisu Jeans are readily identified by the stylized seagull logo painted on the back pocket.

Exclusive to Japan | Fashion | Trends in Japan | Web Japan
Over the past few years, a growing number of European and American cosmetics manufacturers have been introducing lipstick, eye shadow, nail polish, and other beauty-enhancing products in colors exclusively for the Japanese or Asian markets.

Full Contours For Denims | Fashion | Trends in Japan | Web Japan
Baggy jeans have moved into the spotlight in the 2007 spring and summer lineups, replacing their snug-fitting skinny counterparts that were all the rage last winter.

Dressing Up For Spring | Fashion | Trends in Japan | Web Japan
Dresses have appeared on the scene this spring with a new burst of energy after a year of continued popularity. Dresses have become a hot item among women from all walks of life, and the range of occasions on which they are worn is growing.

Two Styles In One | Fashion | Trends in Japan | Web Japan
Shirt dresses have become a hit this spring and summer, adding momentum to the trend in one-piece dresses that began a few seasons ago. Women like these garments because they are easy to wear, more versatile, and less expensive than dresses, though they cost slightly more than shirts.

Bad Girls on the Block | Fashion | Trends in Japan | Web Japan
They're cute, they're sexy, and they toy with men's hearts. They're koakuma ("little devils") and they represent a female archetype that has been around for as long as there have been men's hearts to toy with.

A New Fountain of Youth | Fashion | Trends in Japan | Web Japan
Used as anti-aging ingredients in various health and beauty products, coenzymes - and one in particular, known as Coenzyme Q10 - are fueling brisk sales of products from health foods to cosmetics.

Fashion Hub Gets a Facelift | Lifestyle | Trends in Japan | Web Japan
Omotesando, one of Tokyo's most cosmopolitan and trendy districts, is seeing a number of big changes this winter. These developments herald a new era for a district that has long been one of the most fashionable places in the capital.

Targeting The “Around 30” Market | Fashion | Trends in Japan | Web Japan
Brands and boutiques targeting the arasa market of women around 30 years old are a growing presence in the fashion market.

Summer Fashion: Yukata - What's Cool in Japan - Archives - Kids Web Japan - Web Japan
Summer in Japan is a time for fun events like fireworks displays, Bon festival dancing, and street fairs. More and more people who attend these events are doing so dressed in a yukata, a light summer kimono made from cotton. It feels great to dress up in clothes that are so different from everyday wear.

Nail Boom Gathers Momentum | Fashion | Trends in Japan | Web Japan
More and more women these days are sporting beautifully manicured nails, from natural French nails to nail art that makes generous use of such accents as rhinestones and laminate coatings - and even nails so long that they make one wonder how the wearer manages to function in daily life.

Hands In Gloves | Fashion | Trends in Japan | Web Japan
Gloves are becoming a hot item now that winter is in full swing. Leather gloves, knit mittens, gloves made from velour, jersey, and satin material, and gloves with fur trim are among the hand-wear designs finding increasing favor.

Gold Rush | Fashion | Trends in Japan | Web Japan
Gold is this year's trendy color. Gold buttons are being used on pea jackets and trench coats, gold chain bags and belt buckles are all the rage, and gold-toned clothes and other small items with a touch of gold are now prominent.

Leg Wear In The Spotlight | Fashion | Trends in Japan | Web Japan
The lineup of leg wear has grown markedly, with toe covers for pumps, which are perfect for Japan's humid summers, and lace instep and ankle bands joining the leggings, color tights, and knee highs that were a hit last year.