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"REAL CLOTHES" HIT THE RUNWAY
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"REAL CLOTHES" HIT THE RUNWAY
Tokyo Girls Collection (October 9, 2007)

The Tokyo Girls Collection is a twice-yearly fashion festival of unparalleled scale. Unlike typical collections, in which designers present their latest works to buyers and journalists, TGC directly targets women in their late teens and twenties, with popular fashion models walking the runway in "real clothes" (fashionable streetwear) that young women can actually add to their wardrobes.
DEVILISHLY CUTE
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DEVILISHLY CUTE
Dresses Grow More Varied and Shorter (August 31, 2007)

Of the many women's fashion magazines in Japan, Koakuma Ageha has been making waves for its especially daring fashion suggestions. Launched in October 2006, it covers hairstyle, makeup, and fashion and targets young women who love designer-brand goods and seek fashions that attract men.
TWO STYLES IN ONE
(July 26, 2007)
TWO STYLES IN ONE
Shirt dresses have become a hit this spring and summer, adding momentum to the trend in one-piece dresses that began a few seasons ago. Women like these garments because they are easy to wear, more versatile, and less expensive than dresses, though they cost slightly more than shirts.

DRESSING UP FOR SPRING
(March 30, 2007)
DRESSING UP FOR SPRING
Dresses have appeared on the scene this spring with a new burst of energy after a year of continued popularity. Dresses have become a hot item among women from all walks of life, and the range of occasions on which they are worn is growing.

FULL CONTOURS FOR DENIMS
(March 30, 2007)
FULL CONTOURS FOR DENIMS
Baggy jeans have moved into the spotlight in the 2007 spring and summer lineups, replacing their snug-fitting skinny counterparts that were all the rage last winter.

GOLD RUSH
(March 15, 2007)
GOLD RUSH
Gold is this year's trendy color. Gold buttons are being used on pea jackets and trench coats, gold chain bags and belt buckles are all the rage, and gold-toned clothes and other small items with a touch of gold are now prominent.

SPRING SKIRTS
(March 7, 2007)
SPRING SKIRTS
Delicate, feminine skirts suggestive of spring are already appearing ahead of the full arrival of the season, perhaps due to the unusually mild winter Japan has experienced.

HOORAY FOR HOSIERY
(February 9, 2007)
HOORAY FOR HOSIERY
Hidden underneath long boots until recently, tights and stockings are regaining popularity as fashion items. The favorites among young fashion aficionados are delicate lace tights in black and gray, which they often wear with tight or tiered miniskirts for a feminine finish.

FROM FUNCTIONAL TO FASHIONABLE
(February 7, 2007)
FROM FUNCTIONAL TO FASHIONABLE
With winter in full swing, down jackets have taken over the streets. This season, however, they have taken on a more chic air and are showing up in an array of designs to suit all fashion tastes.

GOODBYE BLACK, HELLO GRAY
(January 22, 2007)
GOODBYE BLACK, HELLO GRAY
Until recently, black and white have reigned supreme as the base fashion colors. But now the popularity of gray is on the rise, and the list of fashion essentials is topped by feminine items, such as long knit cardigans and traditional pleated skirts.

A WINTER'S YARN
(December 18, 2006)
A WINTER'S YARN
Now that the cold weather has really set in, knitted clothes, warming to look at as well as to wear, can be seen on the streets of Tokyo in large number and great variety.

GOODBYE TO POINTY TOES
(December 18, 2006)
GOODBYE TO POINTY TOES
Round-toed pumps and boots are the favored footwear among women in their twenties this winter. This marks a big change, given that pointy-toed shoes have more or less ruled since the mid-1990s.

CLASSY COATS
(December 14, 2006)
CLASSY COATS
Winter, the season when no one leaves home without a coat, will soon be in full swing. In keeping with the current trend for traditional, conservative fashion, coats such as the windbreaker and the down jacket are giving way to more sophisticated styles of outerwear.

STYLE BELOW THE KNEE
(November 9, 2006)
STYLE BELOW THE KNEE
The layered look has been experiencing a revival this year. This past spring and summer, the focal point of this trend was the upper body. Now the focus has shifted to the legs. Particularly notable is a craze for leggings.

RIDING THE AVANT-GARDE WAVE
(November 7, 2006)
RIDING THE AVANT-GARDE WAVE
The streets of Tokyo's trendy Harajuku and Daikanyama districts are awash in black, white, and shades of gray this season as young people affect an avant-garde style by combining monotones.

BIG IS BEAUTIFUL
(November 6, 2006)
BIG IS BEAUTIFUL
Balloon skirts that circle back to a gathered hemline, blouses with puffy leg-of-mutton sleeves, and draping bolero jackets with three-quarter-length sleeves cut and sewn with copious frills are among the items now in favor as big-looking clothes take the spotlight.

GIRLS WANT CURLS
(October 27, 2006)
GIRLS WANT CURLS
Curly hair is back in style. Women from their teens through thirties are styling their tresses in big, soft waves an effort to duplicate the cute, feminine hairdos currently featured in the fashion magazines, including on popular model Ebihara Yuri.

MONOTONES FOR FALL
(October 5, 2006)
MONOTONES FOR FALL
As fall deepens, young women's fashions are turning black and white. The key is a touch of chic: for instance, a white shirt coordinated with a black vest, a black pleated skirt, and black and white half boots.

SHOWING SOME SKIN
(September 13, 2006)
SHOWING SOME SKIN
Young Japanese women are walking the streets in highly revealing styles, from bare-back dresses and tube tops to low-rise hot pants and super-mini skirts.

STRAW BAGS GO UPMARKET
(September 12, 2006)
STRAW BAGS GO UPMARKET
Women all around town can be seen carrying straw bags, whose cool, light appearance is perfect for the summer. Though the bags have been in fashion for a number of years, their popularity this year is unprecedented.

POLOS APLENTY
(August 9, 2006)
POLOS APLENTY
Polo shirts are a longstanding staple of sporty-casual and everyday wear. But recently this basic style, worn mostly by men, has been given an elegant new twist that has garnered popularity among female office workers and other trend-conscious young women.

SWIMSUIT SEASON
(August 3, 2006)
SWIMSUIT SEASON
With beach season approaching, summer clothing has taken over the store shelves. The predominant theme of this year's swimwear is bikini separates embellished with touches that reflect current fashion trends.

DRESSED TO IMPRESS
(July 12, 2006)
DRESSED TO IMPRESS
Young women in their early twenties are going ga-ga over pink babydoll dresses, white lace dresses, and other cute, feminine clothes. This cutesy style has become a favorite look for dates and parties alike.

YEAR OF THE YUKATA
(July 7, 2006)
YEAR OF THE YUKATA
Unlined cotton kimono called yukata have long been worn by people attending traditional summer events held around Japan. But men and women have also begun dressing up in yukata to attend soccer and baseball matches, club events, and outdoor parties.

SHIBUYA MEN CHANGE STYLE
(June 16, 2006)
SHIBUYA MEN CHANGE STYLE
Until recently, trendy young men with brown dyed hair and tanned skin were a prominent fixture on the streets of Shibuya. But now many of these men have graduated to a new style that has been dubbed onii-kei (literally "elder brother style").

THRILLED WITH FRILLS
(May 30, 2006)
THRILLED WITH FRILLS
The fresh breezes of early summer have brought with them a vogue for feminine styles. As part of this trend, clothes embellished with lace have become popular.

SPRING FLOWERS
(April 28, 2006)
SPRING FLOWERS
This spring, cute, romantic dresses are the favored fashion items among the young women in their teens and twenties who populate the boutique-lined streets of Tokyo's Harajuku and Daikanyama neighborhoods.

HATS OFF TO HARADA
(April 27, 2006)
HATS OFF TO HARADA
When it comes to the design of high-fashion hats, few names are better known these days than Misa Harada.

MARITIME CHIC
(March 31, 2006)
MARITIME CHIC
Nautical fashion is gathering force as a spring and summer fashion trend. At department stores and boutiques, classic navy-blue pea jackets and sailor shirts are displayed beside lineups of roped belts, accessories shaped like anchors and seashells, and other maritime-inspired items.

WHITE IS THE NEW BLACK
(March 31, 2006)
WHITE IS THE NEW BLACK
White garments currently abound at boutiques and women's apparel departments. White blouses and dresses with frills and lace, full skirts, and other clothes with a feminine touch are particularly popular.

CHIC YET CASUAL
(March 6, 2006)
CHIC YET CASUAL
All around town women can be seen sporting a velour jacket with knee-length shorts. The outfit is perfect for the office as well as after-hour and weekend outings.

RETURN OF THE TIGER
(March 2, 2006)
RETURN OF THE TIGER
Onitsuka Tiger, Japan's first sports shoe brand, has been revived after almost 30 years and is enjoying immense popularity in Europe and elsewhere.

BLACK IS BACK
(January 30, 2006)
BLACK IS BACK
For nearly a decade now, trendy Japanese women (and a considerable number of men, too) have been coloring their hair various shades of brown or blonde. But this winter, black hair is back in style.

KNEE-LENGTH CARDIGANS
(January 25, 2006)
KNEE-LENGTH CARDIGANS
This winter, many fashionable women have been sporting knee-length cardigans. The long button-front sweaters are finding favor among a wide range of ages, from teenagers to women in their forties.

THE FELINE LOOK
(December 26, 2005)
THE FELINE LOOK
More and more Japanese women are sporting a makeup look popularly known as nekome (cat's eyes). Sultry, feline-looking eyes complement the Victorian fashions and the fur and other luxurious materials that define this winter's fashion.

GLOBAL SUCCESS? IT'S IN THE BAG
(December 22, 2005)
GLOBAL SUCCESS? IT'S IN THE BAG
The designer label Samantha Thavasa sounds American or European, but it was actually born in Japan, where young women who cannot resist the brand's handbags have carried it to success.

WILD YET REFINED
(December 22, 2005)
WILD YET REFINED
Until last year, long boots with simple designs that gave the legs a sleek silhouette were all the rage, but this year lavishly ornamented or Wild West-inspired boots are flying off the shelves. The new must-have footwear is being adopted in different ways by women in different age groups.

FUR VESTS COMPLETE THE WINTER LOOK
(December 6, 2005)
FUR VESTS COMPLETE THE WINTER LOOK
Fur vests are an ideal way to complete the layered look that is currently in vogue. The vests can complement a range of styles from dressy to casual, and this versatility has made them so popular that stores are having trouble keeping them in stock.

MONKEY BUSINESS
(November 16, 2005)
MONKEY BUSINESS
A Bathing Ape in Lukewater must be one of the world's most unusual brand names. The street-fashion label created by Japanese designer Nigo has earned a fanatical following among celebrities and young people both inside and outside Japan.

HARKING BACK TO VICTORIAN TIMES
(November 9, 2005)
HARKING BACK TO VICTORIAN TIMES
Victorian-inspired fashions trimmed with lace and frills are all the rage this fall and winter as Japanese women look to achieve a classic, feminine look.eted, and women are showing them off as fashion items in their own right.

FOOT COVERS UNCOVERED
(October 27, 2005)
FOOT COVERS UNCOVERED
Foot covers and half socks made their debut as accessories designed to alleviate such problems, and they were an immediate hit because they were so effective. This year an assortment of covers in different colors and patterns have been marketed, and women are showing them off as fashion items in their own right.

JEANS FROM JAPAN
(October 19, 2005)
JEANS FROM JAPAN
A high-end Japanese jeans brand with a vintage sensibility is building a fan base among discriminating denim wearers all over the world. Evisu Jeans are readily identified by the stylized seagull logo painted on the back pocket.

BRIGHT YOUNG THINGS
(September 1, 2005)
BRIGHT YOUNG THINGS
Just in time for the hottest days of summer, a new style of skin-baring camisole known as the empire babydoll has caught the imagination of Japanese women.

EMPIRE BABYDOLLS
(August 2, 2005)
EMPIRE BABYDOLLS
Just in time for the hottest days of summer, a new style of skin-baring camisole known as the empire babydoll has caught the imagination of Japanese women.

SUN-BLOCKING CHIC
(July 14, 2005)
SUN-BLOCKING CHIC
For Japanese women, this is the season of worrying about ultraviolet rays. This year the standard arsenal of protective gear that includes parasols, hats, and gloves has been joined by an array of new accessories like "ray sleeves" and arm stoles.

WEATHERING THE RAIN IN STYLE
(July 11, 2005)
WEATHERING THE RAIN IN STYLE
The colorful rain boots and uniquely shaped umbrellas that have hit the stores recently are enough to make a person look forward to rainy days. Now fashion-conscious Japanese are finding that they can actually enjoy the rainy season.

BAD GIRLS ON THE BLOCK
(June 8, 2005)
BAD GIRLS ON THE BLOCK
They're cute, they're sexy, and they toy with men's hearts. They're koakuma ("little devils") and they represent a female archetype that has been around for as long as there have been men's hearts to toy with.

A SUMMER OF JUICY COLORS
(June 6, 2005)
A SUMMER OF JUICY COLORS
From the orange hues of mango and apricot to the yellow-green of kiwi fruit, this year the watchword dominating summer fashion and consumer items is "juicy."

A RIBBON RUNS THROUGH IT
(June 1, 2005)
A RIBBON RUNS THROUGH IT
Fashions of the past few seasons have been marked by a natural look with an emphasis on femininity and cuteness, and high-quality ribbon made in Japan has been at the heart of this trend.

STEPPING OUT IN WEDGE-SOLED SHOES
(May 31, 2005)
STEPPING OUT IN WEDGE-SOLED SHOES
The wedge-soled shoes that were popular among Japanese women in the early 1980s are making a comeback in the summer of 2005.

INSPIRED BY AFRICAN AND ASIAN FOLK COSTUME
(March 28, 2005)
INSPIRED BY AFRICAN AND ASIAN FOLK COSTUME
African and Asian folk costume is one of the key motifs for spring and summer fashion in 2005 and featured heavily in the fashion shows of Tokyo and other couture capitals last fall.

SPLIT-TOE SOCKS
(March 18, 2005)
SPLIT-TOE SOCKS
People interested in traditional Japanese dress might be familiar with tabi, the split-toe socks that are worn with kimono. Now these uniquely shaped socks are capturing the attention of young Japanese designers and even the fashion world outside of Japan.

PSYCHEDELIC REVIVAL
(March 16, 2005)
PSYCHEDELIC REVIVAL
The psychedelic fashions that were all the rage in the United States from the late 1960s through the 1970s as young people engaged in various forms of social protest have made a comeback.


THE NEW FACE OF GINZA
(February 9, 2005)
THE NEW FACE OF GINZA
In Tokyo's Ginza district more and more foreign luxury brands are opening up large outlets along the heavily trafficked avenues.

COSMETICS MADE FROM FOOD
(January 18, 2005)
COSMETICS MADE FROM FOOD
Skin-care products made out of sake, soybean milk, natto (fermented soybeans), and other common Japanese fare are now all the rage.

ASYMMETRICAL DESIGN
(January 12, 2005)
ASYMMETRICAL DESIGN
Asymmetrical design, or clothes in which one side is not the same as the other, is currently one of the more conspicuous trends in Japanese fashion.

A NEW FOUNTAIN OF YOUTH
(January 5, 2005)
A NEW FOUNTAIN OF YOUTH
Used as anti-aging ingredients in various health and beauty products, coenzymes - and one in particular, known as Coenzyme Q10 - are fueling brisk sales of products from health foods to cosmetics.

FUR-LINED WINTER WARDROBES
(December 27, 2004)
FUR-LINED WINTER WARDROBES
Fashion for winter 2004 is dominated by fur coats, fur-trimmed accessories, leopard prints, and boots. Women in different age groups are interpreting these trends in different ways.

EXCLUSIVE TO JAPAN
(December 10, 2004)
EXCLUSIVE TO JAPAN
Over the past few years, a growing number of European and American cosmetics manufacturers have been introducing lipstick, eye shadow, nail polish, and other beauty-enhancing products in colors exclusively for the Japanese or Asian markets.

AMBASSADOR OF BEAUTY
(December 6, 2004)
AMBASSADOR OF BEAUTY
Legendary designer Hanae Mori held her final fashion show at the Haute Couture Show in Paris in July 2004, bringing an end to a career that has spanned about half a century.

109 HITS 25
(November 25, 2004)
109 HITS 25
Located in the Dogenzaka district of Tokyo's Shibuya Ward, the center of fashion for young women in Japan, Shibuya 109 marks its twenty-fifth anniversary this year.

COLORFUL CASUAL
(April 13, 2004)
COLORFUL CASUAL
As spring has finally arrived in Tokyo, people are putting away their winter coats and showing off the new spring styles. In such trendy areas as Harajuku and Daikanyama, women are sporting colorful street fashion. Well-worn, loose-fitting clothes worn in layers appear set to become popular this year.

HOUNDSTOOTH CHECKS
(March 9, 2004)
HOUNDSTOOTH CHECKS
There is no better illustration of the cyclical nature of fashion trends than the 1960s revival that started last fall in Japan. The most conspicuous trend associated with this revival is the return of houndstooth checks.

SHORT SKIRT, LONG BOOTS
(January 23, 2004)
SHORT SKIRT, LONG BOOTS
The city is full of young women walking the streets in miniskirts, despite the cold. Tweeds and checks are the top choices in fabric, and the skirt length averages about 40 centimeters. The favorite footwear to go with these skirts is over-knee boots.

HATS ON
(November 14, 2003)
HATS ON
More and more people are wearing hats of distinctive designs that, unlike in past hat booms, are not constrained by fashion trends. Rather than famous brand boutiques, it is specialty shops stocking hats created by daring young designers that are at the forefront of the current craze.

SHORT AND SWEET
(June 18, 2003)
SHORT AND SWEET
For some years now, skirt lengths have been hovering in the midi-to-long range, but recently there have been signs of a miniskirt revival.
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