| Strolling the streets of Tokyo, you cannot help but be struck
by the sheer number of fast-food restaurants. The burger category includes McDonald's,
with its universally recognized golden-arch logo, and the Japanese Mos Burger
and Lotteria chains. These are household names, even among young children. The
coffee-shop category includes the Starbucks and Doutor chains, which have put
a lot of effort into enhancing their food menus as well as drinks. And the third
category offers sandwiches, hot-dogs, and ethnic specialties, such as tacos. There
is also a growing number of soup shops, a relative newcomer to the fast-food scene.
Many of these third-category shops are American or other foreign chains trying
to make inroads into the Japanese market. While they have caught on among young
people to an extent, they cannot be said to have established themselves as fast-food
fixtures yet.
Japan's top fast food, without a doubt, is ramen.
This is the national fast-food dish, relished by everyone from children to the
elderly. Although ramen was first introduced into
Japan as a Chinese dish, the Japanese have turned it into something all their
own. Although ramen comes in many variations, the
main ingredient is always wheat-flour noodles, which are boiled and served in
a broth. Typically the bowl of noodles is topped with various ingredients, such
as roast pork, bamboo shoots, and nori seaweed. Broth
flavors fall broadly into four types: miso, soy sauce, salt, and pork bone. By
adding such ingredients as chicken parts, pork bone, dried fish, kelp, and vegetables
in different amounts, a ramen establishment creates
its own distinctively flavored soup stocks. At the most popular ramen
restaurants, customers willingly stand in long queues in order to get a bowl.
Ramen is unusual among fast food in that its appeal
lies in the distinctive flavor created by each individual chef. Entire books and
television programs are devoted to the subject of ramen,
and indeed part of the fun lies in seeking out your own favorite ramen
shop.
Ramen is available throughout Japan, and regional
variations have developed. Sapporo is known for its miso broth, Tokyo for its
soy sauce broth, and Kyushu for its pork-bone broth. The prescribed method for
eating a bowl is to suck the noodles up from the broth with an audible slurping
sound.
Ramen is available at Chinese restaurants, but
ramen specialty shops are by far the most popular
places to eat the noodles. Although some cheap ramen
shops have started opening, a bowl generally costs around ¥600 (a little over
U.S. $5.00). A deluxe bowl with fancy ingredients might cost up to ¥1,500.
Ramen is not the only noodle that plays a leading
role in the Japanese fast-food scene. Soba (buckwheat-flour)
and udon (wheat-flour) noodles are major fixtures
as well. Indeed, they have been fast food for the masses since long before the
burger appeared. Soba and udon
noodles are served either in a thin salty-sweet broth or with such a broth prepared
in a separate dish, into which the noodles are dipped. Dried fish and kelp make
up the base of the broths flavor, but soy sauce is also a key ingredient.
Since soy sauce varies from one region to the next, there are striking regional
variations in the flavor of the broth, from mild to quite strong.
Soba noodles, made by kneading buckwheat flour
and wheat flour together, are typically thin and light brown; udon
noodles, made of bleached wheat flour and salt, are thick and white. Soba
is expensive at high-class restaurants, but at a cheap stand-up noodle joint (often
found on street corners and inside railway stations), a serving can be had for
just ¥300 - ¥500.
Like soba, udon comes in regional varieties. Sanuki
udon, which takes its name from the old popular name for Kagawa Prefecture,
is a white-flour noodle that is very popular in Japan at the moment. Udon
costs as little as ¥100 at the cheapest noodle shops, so it is very popular
among students and young people.
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