| Stepping out of Akihabara Station, which is served both by a
Japan Railways train line and subway lines, one can see shops selling electronics
and electric appliances as far as the eye can see in any direction. Stores carry
all of the latest home appliances, such as flat-panel TV sets and DVD recorders,
along with an amazing variety of personal computers. In addition to these major
outlets, hundreds of smaller stores stock a wide range of electronic parts. There
are some 500 retailers of electric appliances and electronic parts in the area,
and a number of these stores focus on anime and video
games. Akihabara receives around 30 million visitors per year, and it accounts
for 7%-8% of all the sales of electric appliances in Japan. As this district serves
as Asia's "electric town," it receives some 1 million foreign visitors
annually. Business is conducted in Japanese, English, Chinese, Korean, and a variety
of other languages, and many shops carry prominent signs indicating that they
are tax-free for foreign visitors. (Foreign visitors to Japan can get a refund
of the consumption tax they have paid in Japan on certain items.)
Akihabara is famous around the world, and the roots of this district trace
back to one particular black-market shop in the aftermath of World War II, during
which much of Tokyo had been ruined. Shops that dealt with radio parts discarded
by the occupying US forces nearby were relocated to the area in Akihabara underneath
the elevated train tracks in1951 as Tokyo underwent urban development. The area
became a town with a number of shops specializing in radio parts, and soon afterward
a number of retailers of electric appliances set up shop, including Ishimaru
Denki (site is Japanese only), Yamagiwa, LaOX,
and Onoden (site is Japanese only). Akihabara grew
into a district where electric appliances, audio equipment, and lighting could
all be found. It was at this point in time when TV sets, washing machines, and
refrigerators were becoming common in households across Japan. Akihabara changed
and grew even livelier in line with the era of rapid economic growth that Japan
had entered.
Electronic parts became a hot commodity as Japan entered into a microcomputer
boom in the late 1970s, and Akihabara solidified its image as a computer hub in
the mid 1990s, when Microsoft Corp. released its epoch-making operating system
Windows 95. In the midst of this initial personal-computer boom, people came to
Akihabara from all over Japan to search for computer parts, peripheral devices,
and new products. As personal computers were still the province of a minority
of people in the mid-1990s, Akihabara shined through as a center of cutting-edge
technology. |